Category: Marketing

Social media is constantly evolving, and keeping up with the trends is difficult. People who deliberately made marketing plans for 2021 had to accommodate many shifts to make through. As an industry expert, I helped many influencers and businesses to formulate strategies to enhance engagement and growth. A plan must focus on long-term goals and be subdivided into short-term welfare. So, as we proceed to a new year, what marketing trends will pervade in 2022?

1. Personalization, a way to win a place in the heart

When a choice is given, a customer chooses a product that shares a relationship with them. Ads and campaigns that evoke a particular emotion or hook consumers to the content are more likely to succeed in this game. One of the most recent technologies that enable advanced personalization is Deepfakes. It uses machine learning and artificial intelligence to generate visual and audio content that can be leveraged for marketing. Even though it’s infamous for its exploitation, this technology can do wonders with the right strategies. Moreover, one can always use personalized emails or messages to communicate with potential consumers. When united with data collections, AI can generate great insights through social media, aiding you with product designing and user’s choice.

2. Using video-based content, live streaming, and more

People spend most of their time at home instead of attending live events or product launches. The key to marketing is focusing on influencers with a loyal audience. When surveyed, 80% of the people like to engage with live videos instead of pre-recorded ones. This allows them to engage with the influencers, talk about the product, and shop while watching the live streams. Since most of the targeted audience is millennials or the Gen-Z, you can tap into the ‘FOMO’ and use it advantageously to familiarize them with the product. Instagram and Facebook saw a hike in users’ engagement with the live videos; TikTok’s advances in live video features can also become a sensation in 2022. Brands should also utilize OTT platforms to generate more live video content, for instance, using Amazon live to organize promotional events.

3. Discuss what matters; sustainability, goodwill, and more

As people acknowledge different perspectives regarding sustainability, goodwill, climate change, body-shaming, and many other issues, they are also scrutinizing the brands and businesses to choose the good in all standards. It’s hard for the consumer to connect with brands that are irresponsible towards humankind or the environment. Many brands have started designing cruelty-free products that resonate strongly with consumers’ choices.

4. Content that takes no effort

While brands are recommended to put their best in strategizing content, they should make sure that their audience is consuming it effortlessly. I would never prefer anything with a fancy word or an incomplete message.